FOCUS GROUP QUESTIONS: (16-25 year old mass market)
1. What features would you expect on the website for this 'real-life' magazine?
- "Probably a clear branding style; continued colour scheme, like in the issues and a logo at the top" (female, 17)
-"A collection of the latest issue front covers, maybe other articles that are just online as well. Some kind of video maybe?" (female, 25)
-"A simple layout, an introduction to what Scoop is, and 'real-life' articles that are updated regularly" (female, 18)
-"Articles, images and a subscription button for fans" (male, 21)
2. Do you think it is important to continue the colour scheme online?
-"Yeah, otherwise it would be quite confusing and people might not realise the connection between the website and the magazine" (female, 17)
-"Yes, colours become associated with the brand identity overtime" (female, 25)
-"I would say yes because it should appeal to the same audience as the magazine" (female, 18)
-"I think it would make sense to, but I think a website could have more colours to stand out" (male, 21)
3. What kind of advertisements would you expect/like to see on this website?
- "Clothes, features in the magazine" (female, 17)
- "Competitions that the magazine are doing and popular online brands" (female, 25)
-"Items or companies that are trending at the moment and competitions" (female, 18)
-"Maybe the magazine's social media accounts and giveaways" (male, 21)
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