The
same house style will be sustained through a strong sense of branding onto the
magazine website. The purple, blue, yellow and orange colour palette will
dominate the page design and a simple, small logo will be positioned at the top
of the website. On the home page, audiences will be able to navigate through a visual
selection of articles of varying genres. Advertisements will be placed
throughout the page, suitable to the 16–25-year-old demographic promoting
brands associated with topics such as travel etc. The convergent link will take
readers from the articles to a new page where even more content is available to
view. The audio-visual element of this website will be in the form of a fun,
colloquial interview with a young writer featured more within the magazine. Although
not available to purchase online, the magazine issues will be available to view
in the ‘shop’ tab, informing prospective customers to find them in local retailers.
The website will aim to be interactive, attractive and promote convergence. The
company’s social media accounts will be advertised throughout and opportunities
for interaction and participation will be available, satisfying the
expectations of modern-day media consumers.
Monday, September 14, 2020
02 STATEMENT OF INTENT
Statement of intent
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief?
My brief is
to produce a real-life magazine, suitable for retail distribution to those between
16-25 years old. ‘Scoop Magazine’ will emotionally engage this young
demographic and propose mass appeal. The magazine will be launched by Bauer- a
global, multi-media conglomerate who own many similar magazine labels such as ‘That’s
life’ and ‘Closer’ however none currently target this demographic, therefore Scoop
will expand their portfolio and customer base. For mass appeal, this magazine will
reflect the ideologies associated with mainstream youth culture, including left-leaning
political ideology for example articles promoting expression of gender and
sexuality. I will attempt to avoid outdated gender stereotypes through colour
and content and whilst most similar magazines include vibrant, neon colour palettes,
Scoop will consist of pastel tones that are more universally appealing and
satisfy the aesthetic wants of younger audiences. The cover's structure will be
conventional, featuring a larger main image associated with the bold. main headline
surrounded by smaller images and anchoring text. Real-life
magazines for young adults do not seem to exist currently so many of the
conventions I have discovered through research will be modified to remain
relevant: references to technology, mental health, and sexual orientation
mixed with many elements of entertainment will propose maximum engagement with young
readers.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?
Most magazine websites do not exclusively rely on issues of their magazine, they feature additional topics i.e. ‘competitions’ and ‘subscriptions’ etc, Scoop’s website will have an 'EXTRA’ section accommodating exclusive content and a competition to enter via their social media. By promoting the social media, it demonstrates the company's dedication to relevant, quality online content which is important to this young demographic. To make the products digitally convergent, each issue will feature scannable QR codes on the cover as well as on the contents page linking directly to the website in addition to written call-to-actions. In keeping with the theme of technology, the website video will be in the layout of a mobile phone, also mimicked in the layout of the contents page. Scoop magazine will generate revenue from circulation, advertising and subscriptions, from research on similar magazines pricing is typically between 65p-£2. ‘Scoop magazine’ will be priced at 99p therefore affordable for the young demographic yet not too inexpensive to create a tacky, budgeted perception.
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This is a tough one. What you have included is absolutely fantastic but you are going to need to cut out quite a lot in order to give yourself the space to include the elements you have to include. Consider boiling down your first two paragraphs into bullet points.
ReplyDeleteYou will also need to include:
A section on Contents Pages
A section on your research into Websites which can be shorter than what you have written about the magazine, but will need to cover some of the same types of things.
So, you actually have quite a lot of changes needed, but you can congratulate yourself on the ability to write well (which not many people can do).
No need to make the changes yet, but you do need to think about them as you progress and come back to your Statement of Intent whenever you think of something important.