05 AUDIENCE PRODUCTION

 1. Considering your own preference and the intended target market, would you prefer to browse a magazine with an 'aesthetic' layout (pastels/softer tones) or one that is brighter (neon palette)?

- "I believe softer, pastel tones are trending right now so I can see how this would be attractive to a younger demographic. There is also an assumption that young people have smaller attention spans so a clear and simple layout is probably best to fit this lifestyle" (female, 17)

- "Pastel colours can look pretty, but the reason many brands use bright colours is because they are more eye-catching, more subtle colours might not grab audience's attention. Also many magazines like this have 'crammed' layouts to show as many stories as possible for maximum sales" (female, 25)

- "Bright, neon colours can look ugly and chaotic" (female, 18)

- "I don't think colour is important but structure should be easy to read out" (male, 21)

2. What price do you believe is reasonable for a magazine like this?

- "Based on competitors, probably around the £1 mark" (female, 17)

- "To cover costs and make a profit, I think £1.40 is a reasonable price for a weekly issue" - (female, 25)

- "I think a cheaper price, maybe 70p is the best option for this magazine, many readers will be students or on a lower income- simply because of their age" (female, 18)

- "I wouldn't expect to pay more than £1 for a magazine like this" (male, 21)

3. What elements would you be drawn to on a real life magazine (can be traditional or original)? 

- "Classic magazine features, especially images! But also a focus on media convergence, the magazine should link to online- maybe an Instagram, TikTok or YouTube account" (female, 17)

- "I think nowadays everything needs to be relevant- the magazine should feature trending topics like fashion, or social issues. A lot of young people are into astrology and crystals so that could be something to put in? Also representation of all people!" (female, 25)

- "Entertaining content, lots of pictures- not too serious" (female, 18)

- "Free things that are relevant for young adults, maybe discounts for holidays or products" (male, 21)