https://www.slideshare.net/MissyCameron/media-fashion-mags
Monday, September 14, 2020
09 PRODUCTION
FRONT COVERS: (FINISHED COVERS FURTHER DOWN THE PAGE)
REFLECTION
- To the covers I added more content, many other real-life magazines in the market have highly compact covers with lots of exciting content.
-I added the Bauer logo in small (bottom, left)
-I changed the font because I felt it was more fitting with the ‘house style’ of the magazine, it is clearer to read.
-To the contents pages I wanted to make it look like a digital setting in which a young audience would be familiar with, this includes; a mobile phone, polaroid style image border and a search bar.
NEW COVERS AND CONTENTS PAGES
- I adjusted the size of the main images.
- I added working QR codes to the front cover to link the cover directly with the website (to fill the brief and better the level of convergence).
-I added reference to the website on the contents page.
08 PLANNING WEBSITE
https://15cameronm.wixsite.com/website-1
Reflection:
- I featured a consistent colour scheme correlating to the magazine front pages.
- The magazines are easy to view from both the home page, and on the shop tab.
- Some of the articles are from the magazine covers however there are also additional articles (for show) that reflect the same genre and ideologies implied in the covers.
- A small logo and masthead is visible throughout the webpage.
- Varied representation of social groups is evident.
- Subscription option
EXTRA:
During the construction of this mock-up website I was still not sure what I wanted my second page to look like. I looked at other similar websites such as Cosmopolitan and Glamour and got inspiration from them to create my 'EXTRA' page with an interview-style audio visual element.
07 PLANNING PRODUCTION
Sketched plan for magazine cover:
Mindmap of initial ideas
MOCK UP FRONT COVERS (included in mock-up website)
Reflection
-To differentiate the two covers, in addition to the differing content, I implemented varying colour variations. -The colours and the straight defined lines add to the brand identity.
-Both feature different competitions, one focused on fashion and one focused on travel- both proved very popular topics with the focus group I interviewed, and the 16-25 year old demographic as a whole.
06 AUDIENCE WEBSITE
FOCUS GROUP QUESTIONS: (16-25 year old mass market)
1. What features would you expect on the website for this 'real-life' magazine?
- "Probably a clear branding style; continued colour scheme, like in the issues and a logo at the top" (female, 17)
-"A collection of the latest issue front covers, maybe other articles that are just online as well. Some kind of video maybe?" (female, 25)
-"A simple layout, an introduction to what Scoop is, and 'real-life' articles that are updated regularly" (female, 18)
-"Articles, images and a subscription button for fans" (male, 21)
2. Do you think it is important to continue the colour scheme online?
-"Yeah, otherwise it would be quite confusing and people might not realise the connection between the website and the magazine" (female, 17)
-"Yes, colours become associated with the brand identity overtime" (female, 25)
-"I would say yes because it should appeal to the same audience as the magazine" (female, 18)
-"I think it would make sense to, but I think a website could have more colours to stand out" (male, 21)
3. What kind of advertisements would you expect/like to see on this website?
- "Clothes, features in the magazine" (female, 17)
- "Competitions that the magazine are doing and popular online brands" (female, 25)
-"Items or companies that are trending at the moment and competitions" (female, 18)
-"Maybe the magazine's social media accounts and giveaways" (male, 21)
05 AUDIENCE PRODUCTION
1. Considering your own preference and the intended target market, would you prefer to browse a magazine with an 'aesthetic' layout (pastels/softer tones) or one that is brighter (neon palette)?
- "I believe softer, pastel tones are trending right now so I can see how this would be attractive to a younger demographic. There is also an assumption that young people have smaller attention spans so a clear and simple layout is probably best to fit this lifestyle" (female, 17)
- "Pastel colours can look pretty, but the reason many brands use bright colours is because they are more eye-catching, more subtle colours might not grab audience's attention. Also many magazines like this have 'crammed' layouts to show as many stories as possible for maximum sales" (female, 25)
- "Bright, neon colours can look ugly and chaotic" (female, 18)
- "I don't think colour is important but structure should be easy to read out" (male, 21)
2. What price do you believe is reasonable for a magazine like this?
- "Based on competitors, probably around the £1 mark" (female, 17)
- "To cover costs and make a profit, I think £1.40 is a reasonable price for a weekly issue" - (female, 25)
- "I think a cheaper price, maybe 70p is the best option for this magazine, many readers will be students or on a lower income- simply because of their age" (female, 18)
- "I wouldn't expect to pay more than £1 for a magazine like this" (male, 21)
3. What elements would you be drawn to on a real life magazine (can be traditional or original)?
- "Classic magazine features, especially images! But also a focus on media convergence, the magazine should link to online- maybe an Instagram, TikTok or YouTube account" (female, 17)
- "I think nowadays everything needs to be relevant- the magazine should feature trending topics like fashion, or social issues. A lot of young people are into astrology and crystals so that could be something to put in? Also representation of all people!" (female, 25)
- "Entertaining content, lots of pictures- not too serious" (female, 18)
- "Free things that are relevant for young adults, maybe discounts for holidays or products" (male, 21)
02 STATEMENT OF INTENT
Statement of intent
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief?
My brief is
to produce a real-life magazine, suitable for retail distribution to those between
16-25 years old. ‘Scoop Magazine’ will emotionally engage this young
demographic and propose mass appeal. The magazine will be launched by Bauer- a
global, multi-media conglomerate who own many similar magazine labels such as ‘That’s
life’ and ‘Closer’ however none currently target this demographic, therefore Scoop
will expand their portfolio and customer base. For mass appeal, this magazine will
reflect the ideologies associated with mainstream youth culture, including left-leaning
political ideology for example articles promoting expression of gender and
sexuality. I will attempt to avoid outdated gender stereotypes through colour
and content and whilst most similar magazines include vibrant, neon colour palettes,
Scoop will consist of pastel tones that are more universally appealing and
satisfy the aesthetic wants of younger audiences. The cover's structure will be
conventional, featuring a larger main image associated with the bold. main headline
surrounded by smaller images and anchoring text. Real-life
magazines for young adults do not seem to exist currently so many of the
conventions I have discovered through research will be modified to remain
relevant: references to technology, mental health, and sexual orientation
mixed with many elements of entertainment will propose maximum engagement with young
readers.
The
same house style will be sustained through a strong sense of branding onto the
magazine website. The purple, blue, yellow and orange colour palette will
dominate the page design and a simple, small logo will be positioned at the top
of the website. On the home page, audiences will be able to navigate through a visual
selection of articles of varying genres. Advertisements will be placed
throughout the page, suitable to the 16–25-year-old demographic promoting
brands associated with topics such as travel etc. The convergent link will take
readers from the articles to a new page where even more content is available to
view. The audio-visual element of this website will be in the form of a fun,
colloquial interview with a young writer featured more within the magazine. Although
not available to purchase online, the magazine issues will be available to view
in the ‘shop’ tab, informing prospective customers to find them in local retailers.
The website will aim to be interactive, attractive and promote convergence. The
company’s social media accounts will be advertised throughout and opportunities
for interaction and participation will be available, satisfying the
expectations of modern-day media consumers.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?
Most magazine websites do not exclusively rely on issues of their magazine, they feature additional topics i.e. ‘competitions’ and ‘subscriptions’ etc, Scoop’s website will have an 'EXTRA’ section accommodating exclusive content and a competition to enter via their social media. By promoting the social media, it demonstrates the company's dedication to relevant, quality online content which is important to this young demographic. To make the products digitally convergent, each issue will feature scannable QR codes on the cover as well as on the contents page linking directly to the website in addition to written call-to-actions. In keeping with the theme of technology, the website video will be in the layout of a mobile phone, also mimicked in the layout of the contents page. Scoop magazine will generate revenue from circulation, advertising and subscriptions, from research on similar magazines pricing is typically between 65p-£2. ‘Scoop magazine’ will be priced at 99p therefore affordable for the young demographic yet not too inexpensive to create a tacky, budgeted perception.
01 COURSEWORK BRIEF
Brief 3:
-One front cover and the contents page(s) of the first two editions of a new real-life story magazine
that is being launched by Bauer and two pages for the working website for the magazine.
-Statement of Intent (approx. 500 words).
• 'Real-life story' magazine covers and contents pages: 2 OR 3 pages for each of the
first two editions.
• Magazine distribution method: suitable for retail distribution.
• Number of web pages: One homepage and one linked page.
• Cross media production target audience:16–25 year old mass market audience
that expects to be emotionally engaged.
Should include:
-At least four different main images using original photography across the magazine covers
and contents pages.
• Editing of magazine covers and contents pages (including photos, text, graphics, typography
and layout).
• Written text including elements such as the masthead, main coverline, selling lines, headlines,
captions, subtitles and copy.
• Barcode, date, edition and price information on each front cover.
• A different use of mise-en-scène for each cover.
• Representation of at least two different social groups (e.g. as defined by age, gender, race
and ethnicity, sexuality).
Website:
• A call to action pointing readers to the online website.
Original audio or audio-visual content appropriate to the online website.
• A minimum of two original images (with at least one different original image on each of the
two pages). These images must be different from those produced for the magazine.
• Appropriate conventions of website design, including an original title and logo and a menu
bar.
• Text introducing the main features of the magazine.
• Working links from the home page to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds,
logos etc.) as appropriate to the purpose of the website.
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