https://www.slideshare.net/MissyCameron/media-fashion-mags
Monday, September 14, 2020
09 PRODUCTION
FRONT COVERS: (FINISHED COVERS FURTHER DOWN THE PAGE)
REFLECTION
- To the covers I added more content, many other real-life magazines in the market have highly compact covers with lots of exciting content.
-I added the Bauer logo in small (bottom, left)
-I changed the font because I felt it was more fitting with the ‘house style’ of the magazine, it is clearer to read.
-To the contents pages I wanted to make it look like a digital setting in which a young audience would be familiar with, this includes; a mobile phone, polaroid style image border and a search bar.
NEW COVERS AND CONTENTS PAGES
- I adjusted the size of the main images.
- I added working QR codes to the front cover to link the cover directly with the website (to fill the brief and better the level of convergence).
-I added reference to the website on the contents page.
08 PLANNING WEBSITE
https://15cameronm.wixsite.com/website-1
Reflection:
- I featured a consistent colour scheme correlating to the magazine front pages.
- The magazines are easy to view from both the home page, and on the shop tab.
- Some of the articles are from the magazine covers however there are also additional articles (for show) that reflect the same genre and ideologies implied in the covers.
- A small logo and masthead is visible throughout the webpage.
- Varied representation of social groups is evident.
- Subscription option
EXTRA:
During the construction of this mock-up website I was still not sure what I wanted my second page to look like. I looked at other similar websites such as Cosmopolitan and Glamour and got inspiration from them to create my 'EXTRA' page with an interview-style audio visual element.
07 PLANNING PRODUCTION
Sketched plan for magazine cover:
Mindmap of initial ideas
MOCK UP FRONT COVERS (included in mock-up website)
Reflection
-To differentiate the two covers, in addition to the differing content, I implemented varying colour variations. -The colours and the straight defined lines add to the brand identity.
-Both feature different competitions, one focused on fashion and one focused on travel- both proved very popular topics with the focus group I interviewed, and the 16-25 year old demographic as a whole.
06 AUDIENCE WEBSITE
FOCUS GROUP QUESTIONS: (16-25 year old mass market)
1. What features would you expect on the website for this 'real-life' magazine?
- "Probably a clear branding style; continued colour scheme, like in the issues and a logo at the top" (female, 17)
-"A collection of the latest issue front covers, maybe other articles that are just online as well. Some kind of video maybe?" (female, 25)
-"A simple layout, an introduction to what Scoop is, and 'real-life' articles that are updated regularly" (female, 18)
-"Articles, images and a subscription button for fans" (male, 21)
2. Do you think it is important to continue the colour scheme online?
-"Yeah, otherwise it would be quite confusing and people might not realise the connection between the website and the magazine" (female, 17)
-"Yes, colours become associated with the brand identity overtime" (female, 25)
-"I would say yes because it should appeal to the same audience as the magazine" (female, 18)
-"I think it would make sense to, but I think a website could have more colours to stand out" (male, 21)
3. What kind of advertisements would you expect/like to see on this website?
- "Clothes, features in the magazine" (female, 17)
- "Competitions that the magazine are doing and popular online brands" (female, 25)
-"Items or companies that are trending at the moment and competitions" (female, 18)
-"Maybe the magazine's social media accounts and giveaways" (male, 21)
05 AUDIENCE PRODUCTION
1. Considering your own preference and the intended target market, would you prefer to browse a magazine with an 'aesthetic' layout (pastels/softer tones) or one that is brighter (neon palette)?
- "I believe softer, pastel tones are trending right now so I can see how this would be attractive to a younger demographic. There is also an assumption that young people have smaller attention spans so a clear and simple layout is probably best to fit this lifestyle" (female, 17)
- "Pastel colours can look pretty, but the reason many brands use bright colours is because they are more eye-catching, more subtle colours might not grab audience's attention. Also many magazines like this have 'crammed' layouts to show as many stories as possible for maximum sales" (female, 25)
- "Bright, neon colours can look ugly and chaotic" (female, 18)
- "I don't think colour is important but structure should be easy to read out" (male, 21)
2. What price do you believe is reasonable for a magazine like this?
- "Based on competitors, probably around the £1 mark" (female, 17)
- "To cover costs and make a profit, I think £1.40 is a reasonable price for a weekly issue" - (female, 25)
- "I think a cheaper price, maybe 70p is the best option for this magazine, many readers will be students or on a lower income- simply because of their age" (female, 18)
- "I wouldn't expect to pay more than £1 for a magazine like this" (male, 21)
3. What elements would you be drawn to on a real life magazine (can be traditional or original)?
- "Classic magazine features, especially images! But also a focus on media convergence, the magazine should link to online- maybe an Instagram, TikTok or YouTube account" (female, 17)
- "I think nowadays everything needs to be relevant- the magazine should feature trending topics like fashion, or social issues. A lot of young people are into astrology and crystals so that could be something to put in? Also representation of all people!" (female, 25)
- "Entertaining content, lots of pictures- not too serious" (female, 18)
- "Free things that are relevant for young adults, maybe discounts for holidays or products" (male, 21)
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